ID Supply Debuts a New Elvis Presley Collection

Following the box office success of "Elvis, " the epic, big-screen spectacle from Warner Bros. Pictures and visionary, Oscar-nominated filmmaker Baz Luhrmann, ID Supply, an industry leader in vertical merchandising, has announced a brand new line of Elvis apparel for women and men in today’s top trending specialty stores as part of a summer collection unveiling. ID Supply is best known for bringing new acts to the retail marketplace in a strategic and meaningful way. Over recent years, ID has led retail programs for artists such as Juice WRLD, Trippie Redd, YG, J Balvin and others. 

“We are thrilled to partner with Elvis Presley Enterprises for what we believe is the next frontier for ID Supply” stated Brandon Ruddach, founder of ID Supply Co. “We are grateful for this opportunity and especially excited to bring a new look to Elvis apparel and tap into a demographic who can now see him in a new light.” 

“Elvis is not only one of the greatest musical talents of all time, but his legacy as a style icon is unrivaled,” said Matt Abruzzo, Senior Director, Entertainment at Authentic Brands Group (ABG), owner of Elvis Presley Enterprises. “We are pleased to partner with ID Supply Co on this brand-new line of Elvis apparel.”

ID Supply’s upcoming collection seamlessly blends the iconic essence of Elvis Presley with the spirit of summer. Drawing inspiration from Elvis' timeless music, modern streetwear trends and the feeling riding in the back of a pickup truck on a late summer evening, ID's direction will give both new and old fans something unique to discover together, just like when Elvis first hit the stage. 

Shoppers can find the collection in select retailers, including PacSun, Urban Outfitters, Fashion Nova, Spencers, Hot Topic and Rue21.